Reloop works at the centre of policy-making with governments, industry stakeholders and NGOs. Our vision and mission are ambitious and focused on building a world free of waste, where our natural resources remain resources.
Reloop’s policy positions and recommendations are always based on data-driven research, real world case studies and experience, best-in-class principles, and the collective expertise of our team.
We are transparent in terms of our actions and decision-making. We enjoy bringing together a range of partners and organisations to help inform our work and to encourage their contribution to the creation of a thriving global circular economy.
We support the principle of preventing waste as a primary objective. This can be achieved by reducing production and consumption, by re-using packaging wherever possible and by collecting materials properly for recycling within a closed loop. The term ‘closed loop’ means that food-grade packaging is collected and recycled in a way that allows it to keep that high quality and be used again for the same product, such as a PET plastic bottle being recycled into another plastic bottle, rather than being downcycled into another type of plastic product, such as clothing.
Reloop’s current focus is on five inter-related goals, which work to establish a globally consistent approach to a circular economy for packaging. Packaging must be:
1.Designed for circularity
2.Made with mandated high levels of recycled content
3.Collected properly, with effective packaging separation being supported at home/business/industry to improve quality
4.Subject to economic instruments where appropriate, such as deposits or charges, to increase collection rates and improve quality
5.Measurable via fully transparent and accurate data at each stage of its life-cycle
Vision and Mission
Reloop’s vision is a world free from waste, where our natural resources remain resources.
Our mission is to lead the transition to a global circular economy.
The Reloop Team
Clarissa Morawski - Chief Executive Officer
Working with industry, government, and not-for-profits, Clarissa brings over 25 years of technical, analytical and communications experience in waste reduction policy and operations.
She is recognized world-wide for the comprehensive information she provides. Several reports published by her firm, CM Consulting (www.cmconsultinginc.com) have been embraced as essential resources for professionals in industry and the recycling field as valuable tools and reference guides that can ease the decision making process.
As Reloop's CEO, Clarissa works with members and like-minded entities to develop smart, practical and effective policy recommendations.
Samantha Harding - Executive Director
Sam has worked in the NGO sector for over 25 years, securing a range of new policies and legislation relating to social justice and environmental issues. After successfully leading waste reduction campaigns in the UK, including the carrier bag charge and deposit system for drinks containers in England, she joined Reloop to manage its global expansion, whilst continuing to manage our policy work in the UK and in Portugal.
Anna Larsson - Director, Central and Eastern Europe
Anna is a specialist in sustainable waste management, where waste is perceived as a valuable resource for material recycling processes as well as the production of biogas/compost.
She has broad experience with international initiatives targeting the efficient collection of household waste and the main objective of her projects is to maintain the value of the recyclables as they move through the circular supply chain.
Elizabeth Balkan - Director, Reloop North America
Elizabeth brings over a decade of strategy and public policy experience. She served as Director of Food Waste at the Natural Resources Defence Council, growing the Food Matters cities initiative to include over 40 cities across the US. Previously she worked in New York City government, both at the Department of Sanitation and in the Mayor's Office and as a consultant with international NGOs and private sector stakeholders.
Rob Kelman - Director, Reloop Asia-Pacific
Rob has worked across waste and resource recovery initiatives with NGOs and business over the past 15 years. He has also supported businesses across a range of sectors, including forestry, resources and banking, to focus on their sustainability pursuits.
In addition to pursuing solutions for plastics, packaging and the circular economy, Rob is also Executive Officer of the Australian Tyre Recyclers Association.
Alexis Eisenberg - Director, France and Francophonie
Alexis has more than ten years of professional experience in the circular economy sector and public policies for packaging. Before joining Reloop, Alexis acted as an advisor to the president for the Quebec Society for Recovery and Recycling (Recyc-Québec), attached to the Ministry of the Environment. In particular, he was involved for several years in government and industrial relations through the draft law on the modernization of deposits and selective collection. Alexis has also worked as a consultant specializing in strategy and sustainable development in the firms of Deloitte and Grant Thornton.
Samantha Millette - Research and Analysis Coordinator
After earning her honours degree in Environmental and Resource Studies from Trent University, Sam established her own environmental consulting firm (milletteenvironmental.com), where she provides consulting services in the areas of waste reduction research, policy and planning. She has been working with Reloop since it was founded in 2015, and is responsible for coordinating the research and analysis activities of the organization as well as developing and updating communications materials such as position papers, factsheets, and reports.
Jenni Hume - Money Back Programme Coordinator
Jenni led the successful campaign to bring an ambitious deposit return system to Scotland. She worked with UK and international NGOs, community and education groups, retailers, producers and politicians. At Reloop she has responsibility for overseeing the Money Back Programme, which encompasses deposit return systems and other economic-driven incentive programmes across the globe.
Reloop was founded on the belief that collaboration across sectors will deliver the policy change we need to achieve a global transition to a circular economy. Our General Assembly reflects this and brings together people with extensive experience across industry, the NGO sector and the political sphere.
Jürgen is Federal Executive Director of Deutsche Umwelthilfe (DUH), one of Germany’s leading environmental NGOs. Throughout his career he has led a wide range of initiatives focused on environmental improvements. These include the designation of threatened habitats as nature reserves, a reduction in diesel fuel emissions and the development of a highly effective recycling economy within Germany, alongside the protection of reusable packaging systems. He is a founding member of Reloop, a board member of the tropical forest foundation OroVerde and a trustee of the foundation Initiative Mehrweg. He also co-founded the Euronatur Foundation, the Global Nature Fund and the Lake Constance Foundation
Wolfgang has been dedicated to the management of packaging waste since 1992. After qualifying as a lawyer, he joined the non-profit kerbside company Duales System Deutschland, where he helped to establish the company as the leading German collection system of packaging waste for households. In 2001, he joined Tomra Systems ASA - a leading Norwegian waste technology company – and was closely involved in the legal and implementation process of the German deposit system on beverage packaging. Today he is Senior Vice President of Public Affairs, as well as holding a board position in the German association Pro Mehrweg (Pro Refill) and a member of the Advisory Board for Recycling Netwerk, a Dutch NGO alliance focused on creating better environments through better recycling. In 2015 he became a founding member of Reloop.
Darryl is the Executive Director of the Merck Family Fund, based in Boston. He is the former Director of the Sustainable Cities Program at the Summit Charitable Foundation, as well as the Director of California Department of Conservation, which was responsible for beverage container recycling. He has also served on the Board of Directors of the Container Recycling Institute and as the Board President of the National Recycling Coalition. He sits on the board of numerous philanthropic affinity groups, including the Environmental Grantmakers Association, Climate and Energy Funders, and is the Board Chair of Main Street America.
Reloop partners with TÜÇEM Environmental Education and Waste Management Association in Turkey. TÜÇEM was set up by Aynur Acar, who has been a leading waste consultant since 2005. Her vision was to bring together women from across the country who are waste and resources specialists and work together to imbed best practice from the EU and beyond. With a population of 80 million citizens to reach and many other stakeholders to engage, there are plenty of opportunities and challenges ahead and Reloop is glad to work with Aynur and her team on this mission.
Serah Son is a Reloop partner in South Korea. She leads Zero Waste Home, an online community with more than 15,000 members across the country, focused on reducing waste and pollution. Serah is a writer and producer, and recently completed a series of documentaries on the circular economy, waste and renewable energy transition. This experience has led her to pursue work in the field of waste reduction policy as a consultant. The government in South Korea is in the process of introducing leading-edge packaging policy, which would directly affect its population of over 50 million people, so there is much to learn and Reloop is pleased to partner with Serah on this work.