To mark 10 years of Reloop, we’re going back to where it all started. In this two-part anniversary series, host Barry Snedden speaks with Reloop’s CEO and co-founder, Clarissa Morawski, to explore the origins of the organisation and the values that have shaped it.

Part One

We hear how Clarissa’s roots in Canadian environmental consulting and her love of data storytelling laid the foundation for Reloop’s work.

We meet some of the team members who were there from the beginning and learn how Reloop evolved from a two-person operation to a global NGO that helps shape circular economy policy around the world.

With stories from Barcelona, Ontario, and Poland, this episode paints a picture of Reloop’s bold beginnings.

Part Two

From navigating a changing EU policy landscape to pushing ambitious circular economy legislation, Clarissa shares key milestones in Reloop’s journey. Clarissa recounts Reloop’s role in shaping the Single-Use Plastics Directive and advancing the EU Packaging Regulation, as well as influencing global plastics treaty negotiations.

The conversation examines how strategic partnerships, evidence-based advocacy, and trusted data tools, such as Reloop’s dashboards, have contributed to building momentum for systemic change. With reuse now embedded in EU law and DRS policies scaling globally, this episode reflects on how far Reloop has come and where it’s headed next.

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