Sharing a common vision for a circular economy

Circular Economy:
a system where resources remain resources

Reloop's vision is a world free of pollution, where an ambitious and integrated circular economy allows our precious resources to remain resources, so that people, businesses and nature can flourish.


Our mission is to work with governments, industry and society to accelerate the global transition to a circular economy for all resources.


A thriving circular economy is built on policy that supports the waste hierarchy and encourages existing best practices, fosters innovation, applies economic instruments when necessary and strives for continuous improvement.

As an international not-for-profit organisation, registered in Belgium, our small global team is comprised of highly qualified experts across a range of disciplines, including policy, research, behavior change and communications.

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.

Recent Posts

Joint Policy Paper on Reusable Packaging & COVID-19

June 4, 2020

On June 4th, Zero Waste Europe and Reloop released a joint policy paper to address the situation of reusable packaging and refillable systems in light of the  COVID-19 pandemic. While industry uses this current health crisis to continue pushing for…

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Reloop Takes Part in Webinar on ‘The New Battle in Single-Use Plastics’

May 1, 2020

On Thursday, April 30, 2020, Reloop’s Chief Executive Officer (CEO) Clarissa Morawski took part in a webinar on “The New Battle in Single-Use Plastics” organised and hosted by Environmental Defence Canada (EDC). In this third episode of EDC’s Recovery Series…

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Reloop hosts webinar on best practices for national circular economy

April 28, 2020

On April 27, 2020, the Reloop Platform organized a webinar to present best practices from around the world in the implementation of national circular economy models for beverage containers. Sweden’s deposit system is the oldest European scheme for one-way beverage…

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Dispatches from Europe: Trying to define ‘single-use plastic’

March 11, 2020

Over the last few years, plastics have very quickly become the public face of the waste pollution crisis. The quantities of plastics that are littered or leaked into the environment, seas and oceans each year is staggering (5 to 13…

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