Sharing a common vision for a circular economy

Circular Economy:
a system where resources remain resources

Reloop's vision is a world free of pollution, where an ambitious and integrated circular economy allows our precious resources to remain resources, so that people, businesses and nature can flourish.


Our mission is to work with governments, industry and society to accelerate the global transition to a circular economy for all resources.


A thriving circular economy is built on policy that supports the waste hierarchy and encourages existing best practices, fosters innovation, applies economic instruments when necessary and strives for continuous improvement.

As an international not-for-profit organization, registered in Belgium, our small global team is comprised of highly qualified experts across a range of disciplines, including policy, research, behavior change and communications.

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.

Recent Posts

Dispatches from Europe: Trying to define ‘single-use plastic’

March 11, 2020

Over the last few years, plastics have very quickly become the public face of the waste pollution crisis. The quantities of plastics that are littered or leaked into the environment, seas and oceans each year is staggering (5 to 13…

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Effective implementation of separate collection: a key element of success of the SUP Directive

February 20, 2020

In an attempt to stem the flow of plastic pollution entering our oceans, the European Commission (EC) adopted the Single-Use Plastics (SUP) Directive on the reduction of the impact of certain plastic products on the environment on 2 July 2019.…

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New Report on Impact of DRS on French Municipalities in Meeting EU Packaging Recycling Targets

February 10, 2020

The European Commission’s Circular Economy Package and Plastic Strategy has driven increases in recycling targets for packaging under the Packaging and Packaging Waste Directive 2018/852 (PPWD), as well specific requirements for PET bottles under the Single Use Plastic Directive (90%…

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What is Plastic? New Study Explores the Potential for Certain Materials to be Exempted from the Single Use Plastics Directive

January 21, 2020

On 2 July 2019, the European Commission’s Single-Use Plastics Directive (hereinafter “SUPD”) on the reduction of the impact of certain plastic products on the environment entered into force. The SUPD tackles the 10 most commonly found single-use plastic items and…

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