Reloop has a leading role in this strong new alliance of environmental organisations, experts and the beverage packaging industry.
Reloop works with governments, industry and society to accelerate the global transition to a circular economy for all resources.
Reloop data dashboards
A new way to explore accurate and up-to-date metrics on beverage containers.
Global Deposit Book
Comprehensive overview of Deposit Return Systems for single-use beverage containers.
A new EU-wide trading scheme for residual waste could be a game-changer for Europe’s struggling waste management systems.
In this year-end special, we rewind through an eventful 2025, the year that Reloop turned ten and The Reloop Brief began. Host, Barry Snedden, revisits some of the many standout moments from the season
A year of real positive impact: 2025 marked ten years since Reloop began with a simple idea: to accelerate the shift to a circular economy.
Podcasts
Single-use coffee cups have become a major contributor to city waste streams. Around 500 billion single-use cups are disposed of globally every year, and cities spend roughly 30–50% of their urban litter budgets managing single-use waste.
In this extended episode of the Reloop Brief, Barry Snedden speaks with Jenni Hume, who joined Zero Waste Europe’s study tour examining reusable cup systems in Copenhagen and Aarhus. The trip brought together around 70 participants, including NGOs, European city officials, industry stakeholders and reuse experts.
The episode also features the audience Q&A recorded after the first screening of a new short film produced by Reloop and the Marine Conservation Society. The film takes a closer look at how the REUSABLE cup system in Aarhus operates alongside Denmark’s deposit return system.
The panel includes Simon Rossau from the REUSABLE system in Aarhus, Stine Ullmann-Poulsenfrom Dansk Retursystem, and Catherine Gemmell-Simpsonfrom the Marine Conservation Society.
To view the three films produced as part of this project, visit reloopplatform.org/films


In this year-end special, we rewind through an eventful 2025—the year that Reloop turned ten and The Reloop Brief began. Host, Barry Snedden revisits standout moments from the season: activist Merijn “Plastic Soup Surfer” Tinga live from his paddleboard; Jackie Núñez on moving beyond “straws” to system change; Reloop CEO Clarissa Morawski on hard data proving deposits cut beverage litter; Data & Dashboard Manager Jason Wilcox on turning evidence into action with “What We Waste” and the “Global Deposit Dashboard”, as well as Reloop Pacific’s Rob Kelman on Australia becoming the first continent fully covered by deposit systems—and what it takes to keep return rates high.
From grassroots sparks to policy implementation, the episode threads one story: credible data + citizen pressure + informed policy = circular outcomes.


In this episode, Barry Snedden takes us behind the scenes with Jason Wilcox, Reloop’s Data & Dashboard Manager, to see how evidence turns into action. Jason explains the goals of Reloop’s two live dashboards: What We Waste and the Global Deposit Dashboard. They discuss the work that goes into building these interactive tools: consolidating disparate spreadsheets, analysing from a “bird’s-eye view” to reveal patterns, and then using simple visuals to tell a clear story, backed by transparent, clickable sources for each data point. Jason also provides a sneak peek at his next build, aiming to quantify which policies most effectively cut litter.


