What We Waste

With trillions of beverages sold every year around the world our new report analyses data from 93 countries, over a 20 year period, to find out just how much beverage packaging is wasted and how smart waste policy can have a big impact on reducing this wastage figure.



Recent Posts

8th European REUSE Conference

June 29, 2021

On 6 July 2021, Reloop – in association with the European Association of Beverage Wholesalers (CEGROBB), Environmental Action Germany (Deutsche Umwelthifle e.V.), and Private Breweries Germany (Private Brauereien Deutschland) – will host the 8th European REUSE Conference “Reuse for future:…

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EU Member States adopt the Single Use Plastic Directive

June 10, 2021

By July of this year, EU Member States should adopt the Single Use Plastic Directive, the objective of which is to reduce harmful impact of the certain single-use plastic products on the environment. How to implement the enhanced Extended Producers’ Responsibility…

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Reloop Shares its Thoughts on Germany’s Deposit Return System

June 7, 2021

On June 1, 2021, Reloop’s CEO Clarissa Morawski participated as a part of a panel discussion organised by the German Mineral Water Association (Verband Deutscher Mineralbrunnen – VDM) about the next steps that the EU and the natural mineral water…

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Reloop Hosts Trilateral Webinar on Europe’s New Recycling Calculation Method

May 14, 2021

On May 13, 2021, Joe Papineschi (Eunomia, Chairperson), and Susan Collins (President, Container Recycling Institute) joined Reloop for this webinar to learn about Europe’s new recycling calculation methodology, how it works, and how it’s different from what was in place…

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Reloop's vision is a world free of pollution, where an ambitious and integrated circular economy allows our precious resources to remain resources, so that people, businesses and nature can flourish.


Our mission is to work with governments, industry and society to accelerate the global transition to a circular economy for all resources.


A thriving circular economy is built on policy that supports the waste hierarchy and encourages existing best practices, fosters innovation, applies economic instruments when necessary and strives for continuous improvement.

As an international not-for-profit organisation, registered in Belgium, our small global team is comprised of highly qualified experts across a range of disciplines, including policy, research, behavior change and communications.

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.