What We Waste

With trillions of beverages sold every year around the world our new report analyses data from 93 countries, over a 20 year period, to find out just how much beverage packaging is wasted and how smart waste policy can have a big impact on reducing this wastage figure.



Recent Posts

What We Waste: New global report highlights drink container wastage problem.

April 29, 2021

Our report draws on data from 93 countries, over a 20 year period, to examine trends in sales, collection and wastage of drinks containers, where wastage is defined as containers ending up in landfill, incineration, or in the environment. The…

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Communications Coordinator role

April 16, 2021

Available job role Position: Communications Coordinator Fixed term contract until December 2022 Within Europe or Eastern USA Closing date: Ongoing until candidate is secured Terms and Conditions Contract fee: €38,250 per annum (€76,500 full time equivalent) US$45,800 per annum (US$91,600…

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Webinar on Deposit for Reuse and Deposit for Recycling: European Views

April 15, 2021

On April 22nd, join our CEO Clarissa Morawski and others to learn about reuse and deposit return systems (DRS) for beverage containers. Registration is available here: https://www.eventbrite.com/e/deposit-for-reuse-and-deposit-for-recycling-european-views-tickets-146712945369  

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Upcoming webinar on reuse

April 9, 2021

At Reloop, we know that reuse is a basic prerequisite for a global circular economy to flourish. Find out how we can get reuse in the mainstream during Zero Waste Europe’s upcoming webinar on April 13th at 2:00pm CET, featuring…

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Reloop's vision is a world free of pollution, where an ambitious and integrated circular economy allows our precious resources to remain resources, so that people, businesses and nature can flourish.


Our mission is to work with governments, industry and society to accelerate the global transition to a circular economy for all resources.


A thriving circular economy is built on policy that supports the waste hierarchy and encourages existing best practices, fosters innovation, applies economic instruments when necessary and strives for continuous improvement.

As an international not-for-profit organisation, registered in Belgium, our small global team is comprised of highly qualified experts across a range of disciplines, including policy, research, behavior change and communications.

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.