Our new report focused on drinks packaging – Target 90 – explains how the dual-action approach of a 90% collection target and high levels of closed-loop recycling can deliver critical benefits for the climate, the environment and for business.

Recent Posts

Reloop’s 2022 Year in Review

December 1, 2022

It’s that time of year! As 2022 draws to a close, we wanted to share some of our highlights with you. From welcoming a new Director and launching Reloop France et Francophonie, to launching a new microsite in North America…

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European Commission’s Proposal for a Regulation on Packaging and Packaging Waste

November 30, 2022

Today, the European Commission has published its long-awaited revision of the Packaging and Packaging Waste Regulation (PPWR). This represents a very positive first step towards a Europe-wide circular economy, and could go a long way in reducing plastic pollution, scaling…

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Coalition letter in support of PPWR

November 24, 2022

Reloop pulled together a coalition in EU which supports the overall direction and ambition of the Commission´s Packaging and Packaging Waste Regulation proposal.  We rely on the ordinary legislative process—a democratic process—and urge the European Commission to submit its proposal…

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Target 90: An unprecedented coalition of businesses across the EU calls for an ambitious approach to beverage packaging.

November 24, 2022

Our dual proposal: 90% separate collection target + DRS offers a proven solution which is good for the economy, jobs and Europe’s resilience when it comes to securing resources and saving energy. This is an opportunity to significantly reduce the…

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Reloop's vision is a world free of pollution, where an ambitious and integrated circular economy allows our precious resources to remain resources, so that people, businesses and nature can flourish.


Our mission is to work with governments, industry and society to accelerate the global transition to a circular economy for all resources.


A thriving circular economy is built on policy that supports the waste hierarchy and encourages existing best practices, fosters innovation, applies economic instruments when necessary and strives for continuous improvement.

As an international not-for-profit organisation, registered in Belgium, our small global team is comprised of highly qualified experts across a range of disciplines, including policy, research and communications.

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.