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In this episode, Shraddha Kumar continues her conversation with Emily Alfred from the Toronto Environmental Alliance, looking at what major events can teach us about reuse in practice.
While full reuse did not make it into FIFA stadiums for the World Cup, there were still important lessons from the ground, from waste sorting efforts at fan sites to reusable systems at Pride Toronto and Live Nation’s rollout of reusable cups across major outdoor venues in Toronto.
As Emily explains, better waste sorting is important, but it also shows just how much staff time and effort goes into managing single-use packaging once it has already been created.
Part one of the conversation is available on the previous episode.


In this episode, Shraddha Kumar continues her conversation with Emily Alfred from the Toronto Environmental Alliance, looking at what major events can teach us about reuse in practice.
While full reuse did not make it into FIFA stadiums for the World Cup, there were still important lessons from the ground, from waste sorting efforts at fan sites to reusable systems at Pride Toronto and Live Nation’s rollout of reusable cups across major outdoor venues in Toronto.
As Emily explains, better waste sorting is important, but it also shows just how much staff time and effort goes into managing single-use packaging once it has already been created.
Part one of the conversation is available on the previous episode.
What can the world’s biggest sporting events teach us about making reuse work? ♻️
In this episode, Shraddha Kumar speaks with Emily Alfred, Senior Waste Campaigner at the Toronto Environmental Alliance, about the lessons learned from FIFA-related reuse efforts in Canada.
The conversation explores why Toronto and Vancouver faced challenges implementing reuse systems at FIFA venues, while also highlighting the practical wins beyond the stadiums, including successful fan festival initiatives and the momentum they’re creating for future mega-events.
In the next episode of the Reloop Brief, we’ll look beyond FIFA to showcase existing reuse systems across Canada and the real-world successes already happening today.





In this year-end special, we rewind through an eventful 2025—the year that Reloop turned ten and The Reloop Brief began. Host, Barry Snedden revisits standout moments from the season: activist Merijn “Plastic Soup Surfer” Tinga live from his paddleboard; Jackie Núñez on moving beyond “straws” to system change; Reloop CEO Clarissa Morawski on hard data proving deposits cut beverage litter; Data & Dashboard Manager Jason Wilcox on turning evidence into action with “What We Waste” and the “Global Deposit Dashboard”, as well as Reloop Pacific’s Rob Kelman on Australia becoming the first continent fully covered by deposit systems—and what it takes to keep return rates high.
From grassroots sparks to policy implementation, the episode threads one story: credible data + citizen pressure + informed policy = circular outcomes.










