A pan-European coalition of small and large businesses, municipalities, and NGOs joined together to champion ambitious reuse policy in EU’s proposed Packaging Regulation.
As we navigate the pathway towards a more circular packaging future, we highlight in our paper some key principles for maximising the opportunity to benefit from reuse in the PPWR.
And we discuss how the EU has the potential to lead the world in the development of the materials, systems, processes, and digital tools needed to deliver our reuse vision.
