We wanted to illustrate the exponential power of circularity as it relates to collecting 90% of beverage packaging and then using the maximum amount in closed loop recycling; can-to-can or bottle-to-bottle.

The combination of these dual factors; collection + circularity is greater than the sum of its parts – a bit like planting your own seeds and repeating the harvest.

So we came up with this Apple Analogy.

The red apples represent the raw materials that are good enough to be recycled over and over into food grade beverage packaging.