Reloop Events

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Packaging EPR Schemes: Lessons from Europe – Webinar 1 (Sweden)

27/02/2024 7:00 am - 8:00 am CET


27 February 2024 | 5:00pm-6:00pm AEDT

In this webinar, Reloop’s Director of Circular Economy Development, Anna Larsson will discuss the substantial shift and modernisation of Sweden’s 30-year old packaging EPR (Extended Producer Responsibility) scheme.

Sweden is often referred to as the ‘cradle’ of Extended Producer Responsibility (EPR) in Europe. The country’s packaging EPR scheme was launched in 1994, the same year as their beverage container deposit scheme. They are once again leading Europe in revolutionising the industry, moving from producer-funded and operated (through a network of public place collection centres) to a producer financed and local government-operated scheme. This shift will see kerbside recovery become the backbone of the collection network with funding coming from EPR fees on producers.

In changing from a ‘bring’ to an ‘at-home’ collection system Sweden aims to increase the quantity and quality of recovered material to meet circular economy and recycled content targets.

The webinar will be co-hosted by WMRR CEO, Gayle Sloan and Director of Reloop Pacific, Robert Kelman.

Resources from this event

Presented in partnership with WMRR


Event leader:

Anna Larsson

Director, Circular Economy Development, Reloop

About Anna

Anna’s career has been dedicated to international projects that target sustainable resource management, with ‘Best practice adopted to local conditions’ being her successful motto. With a double Polish-Swedish nationality, academic credentials from Poland and Norway, as well as professional experience from various countries, Anna uses her unparalleled knowledge to encourage strong belief in the ambitious policy instruments that keep consumers and economic stakeholders motivated to adopt Circular Economy principles.

Featured speakers:

Rob Kelman

Director, Reloop Asia-Pacific, Reloop

About Rob

Rob has worked across waste and resource recovery initiatives with NGOs and business over the past 15 years. He has also supported businesses across a range of sectors, including forestry, resources and banking, to focus on their sustainability pursuits. In addition to pursuing solutions for plastics, packaging and the circular economy, Rob is also Executive Officer of the Australian Tyre Recyclers Association.

Contact info

 +61 (0)423 573 278

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