Reloop Resources

Reloop at the 2025 REuse Economy Expo – Consumer Barriers and Levers to Reuse: Insights from Behavioural Science

Reloop’s Director for France and Francophonie, Alexis Eisenberg, led a dynamic morning session at the REuseEconomy Expo, on May 27 2025, in Paris,

Why do consumers hesitate to reuse, and what might encourage change? This session explored the social, practical and psychological barriers consumers face and how behavioural science can help identify levers to make reuse a more mainstream choice.

Speaker : Claire Dale, Sustainability Lead, Behavioural Insights Team (BIT)

REuse Economy Expo Resources

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Reloop Programme 2

Reuse Revolution

This resource is in line with Reloop’s programme for making all packaging designed for circularity.

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