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Target 90 report and resources

Our new report focused on drinks packaging – Target 90 – explains how the dual-action approach of a 90% collection target and high levels of closed-loop recycling can deliver critical benefits for the climate, the environment and for business

In this new report, Reloop investigates the climate and waste prevention impacts of recovering and recirculating—through closed-loop recycling —the vast majority of single-use drinks containers sold in the EU. And the results of our analysis are compelling: reaching a 90% separate collection for recycling rate for all drinks packaging (aluminium, plastic and glass), which can be achieved by implementing deposit return systems across all 27 EU Member States, offers multiple benefits across the board.

The overall net impact is a reduction of virgin material demand across the EU, which, in turn, results in a significant reduction in carbon emissions. And due to the power of circularity, these impacts will only grow with time.

Together, the solutions identified in our proposal can help the European Union achieve its goals of becoming climate-neutral by 2050, reducing waste and keeping Europe’s resources circulating in Europe. Reloop believes the European Union has a huge opportunity to make real progress towards a circular economy. Let’s not waste it.

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Reloop CEO introduces Target 90 report

Clarissa Morawski offers a short introduction to Reloop's Target 90 modelling and report - what it tells us and why it matters.

8.5-minute video explaining Target 90 report with presentation part 1

This short video presentation explains Reloop's Target 90 report in more detail. We've split it into two short presentations, this is part 1.

8-minute video explaining Target 90 report with presentation part 2

This short video presentation explains Reloop's Target 90 report in more detail. We've split it into two short presentations, this is part 2.

Reloop´s Apple Story – An Analogy for Circularity

There are two key steps under Target 90: first, collecting 90% of drinks packaging, and second, recycling that 90% in a closed-loop, making sure cans and bottles can be made into more bottles and cans.

The collective impact of these two steps is greater than the sum of the parts. To explain this, we’ve developed this analogy about apples, where the red apples represent the best quality materials collected via Target 90.

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Contact Reloop for further information on Target 90

Ask questions, get quotes

Clarissa Morawski, Reloop CEO

+34 63 67 08 095


Jack Hunter, Reloop communications consultant

+32 (0)7 54 54 35 48

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